Like each year, Ramadan comes returned with precise blessings but human beings’ use of displays is greater than ever, making manufacturers compete to rank the exceptional among Ramadan ads.
Moreover, it’s a good chance for brands and companies to serve and connect with the right people.
In order to do that, there must be an understanding of the consumer and how he behaves during special occasions.
Brief Background on Ramadan
Ramadan is the Islamic holiday that takes place during the 9th month of the Islamic lunar calendar. Muslims refrain from various forms of physical intake during daylight hours throughout the month. This not only includes eating but drinking and smoking too. Families get together each evening when the sun sets to break the fast together and they often stay up until the early hours of the morning enjoying time with family and friends. You can read details about the holiday here.
Winning Marketing Guide Ramadan 2023
Before we get into various aspects of marketing during Ramadan we should mention that this year, Ramadan 2023, will take place starting on the 24th or 25th of March in the evening and Friday, 21st of April 2023, or on Saturday, the 22nd of April 2023. The Eid Al-Fitr will take place after this period. Companies that are thinking of advertising during this period need to plan ahead because some publications can get booked months ahead of time.
The Importance of Online Marketing in Ramadan 2023 And How Ramadan Affects the Strategies
Consumers’ behavior dramatically changes during Ramadan due to the change in their lifestyles. Therefore, will need a different strategy to address the right people at the right time.
For instance, many people buy their food right before the month starts. Others prefer to buy new clothes preparing for Eid-Al-Fitr in order to minimize going out during Ramadan and make time for worshipping. This means it will affect the time by which those products and brands should start their advertising campaigns.
Another example is the time when people are most active during the day. If you check the insights page on social platforms mainly Facebook, you’ll find a totally different chart. People usually go back home earlier and chill out right after Iftar time, and many of them are awake after midnight to eat their Sohur. These peaks appear on the chart and the times when you’re supposed to post content.
People’s behavior also changes due to the more time they spend at family gatherings and fewer working hours.
How to set a winning strategy in Ramadan
1. Ramadan Advertising Budgets
Given the growing connection between the month of Ramadan and increased consumerism throughout the season, consumer-focused companies typically increase their advertising spending during the month. Studies show the average increase is around 20% during the month of Ramadan over normal monthly ad spending. With the increased demand for ad space, it is crucial that advertisers understand where to get the most for their ad spend investment or they could easily see their additional spending result in decreased results.
In Bangladesh, the demand for food and clothes increases right before the month starts or in the first few days of Ramadan, as mentioned before.
During the month the demand increase for products like middle eastern dessert, and at the end of the month, the demand increases for foods for Zakat Al Fitr.
2. Know Your Audience
Understanding the challenges your audience might be facing, the behavior of the users, demographics, where they go, what they buy, and what they consume the most all play important roles in determining the best way to set a solid strategy.
For example, the type of content you use to target mothers will differ from the type of content you use for singles or just married couples.
The way people welcome Ramadan or the lifestyle during the month differs from one country to another. So, you’ll need to consider all the demographics when creating a piece of content.
3. Set Your Strategy
Attract customers to your website or social account by creating relevant, entertaining, and educational content. Then you need to engage them by being responsive to emails, comments, or chats, and finally, delight them by being their advisor or the expert.
4. Be Creative
Announcing everything through visual communication in one innovative visible receives the audience to percentage your content material time and again, in particular on an event whilst people like to send, put up greetings on social media, and tag their friends.
Whether it’s a gif or an image, creating visuals that integrate some of Ramadan’s symbols that are common in a particular country with the value or the brand of the company all in one visual really stands out and get doubles the engagement on normal days
In end, hit marketers take into account that Ramadan can be a completely profitable season whilst advertising campaigns are finished properly for the right services and products. These marketers understand their target audience, respect their ideas, and work to increase creative campaigns that align with the subject matter of Ramadan while riding new hobbies of their services.