Each year, Ramadan comes with precise blessings, but human beings’ use of displays is more significant than ever, making manufacturers compete to rank the exceptional among Ramadan ads.
Moreover, it’s a good chance for brands and companies to serve and connect with the right people.
To do that, one must understand the consumer and how he behaves on special occasions.
Brief Background on Ramadan
Ramadan is the Islamic holiday that occurs during the 9th month of the Islamic lunar calendar. During daylight hours throughout the month, Muslims refrain from various forms of physical intake, including eating, drinking, and smoking. Families get together each evening when the sun sets to break the fast, and they often stay up until the early hours of the morning, enjoying time with family and friends. You can read details about the holiday here.
Winning Marketing Guide Ramadan 2025
Before we get into various aspects of marketing during Ramadan, we should mention that this year, Ramadan 2025 will take place starting on Fri, Feb 28, 2025 – Sun, Mar 30, 2025. Eid Al-Fitr will take place after this period. Companies considering advertising during this period must plan because some publications can get booked months ahead.
The Importance of Online Marketing in Ramadan 2025 And How Ramadan Affects the Strategies
Due to changes in their lifestyles, consumers’ behavior dramatically changes during Ramadan. Therefore, a different strategy will be needed to address the right people at the right time.
For instance, many people buy their food right before the month starts. Others buy new clothes to prepare for Eid-Al-Fitr, minimizing going out during Ramadan and making time for worshipping. This means it will affect when those products and brands start advertising campaigns.
Another example is the time when people are most active during the day. You’ll find a different chart if you check the insights page on social platforms, mainly Facebook. People usually go home earlier and chill out right after Iftar time, and many are awake after midnight to eat their Sohur. These paks appear on the chart, along with when you’re supposed to post content.
People’s behavior also changes due to spending more time at family gatherings and fewer working hours.
How to set a winning strategy in Ramadan
1. Ramadan Advertising Budgets
Given the growing connection between Ramadan and increased consumerism throughout the season, consumer-focused companies typically increase their monthly advertising spending. Studies show an average increase of around 20% during Ramada over monthly ad spending. With the increased demand for ad space, advertisers must understand where to get the most for their ad spend investment, or they could easily see their additional spending result in decreased results.
1. Start C campaigns At The Right Time
As mentioned before, the demand for food and clothes increases in Bangladesh right before the month starts or in the first few days of Ramadan.
During the month, demand increased for products like Middle Eastern desserts, and at the end of the month, demand increased for foods for Zakat Al Fitr.
2. Know your Audience
Understanding the challenges your audience might be facing, the behavior of the users, demographics, where they go, what they buy, and what they consume the most all play essential roles in determining the best way to set a solid strategy.
For example, the content you use to target mothers will differ from the content you use for singles or just married couples.
The way people welcome Ramadan or their lifestyle during the month differs from one country to another. So, when creating content, you’ll need to consider all the demographics.
3. Set Your Strategy
Create relevant, entertaining, and educational content to attract customers to your website or social account. Then, they respond to emails, comments, or chats to engage and delight you by being your advisor or expert.
4. Be Crea live
Announcing everything through visual communication in one innovative, visible channel allows the audience to see content material regularly that people like to send, put up greetings on social media, and tag their friends.
Whether it is a gif or an image, creating visuals that integrate some of RRamadan’ssymbols common in a particular country with the value of the company’s brand all in one visual stands out and doubles the engagement on average days.
Conclusion
Hit marketers consider Ramadan an utterly profitable season if advertising campaigns are correctly completed for the right services and products. These marketers understand their target audience, respect their ideas, and work to increase creative campaigns that align with the subject matter of Ramadan while riding on the hobbies of their services.
